Meet David Cross, CFP, CPM

Wealth Advisor

With 35 years of experience in wealth management and investment advisory services, David Cross leads a team managing over $100 million in client assets from his Atlanta-based practice. As a fiduciary financial advisor, David is legally and ethically bound to put his clients' interests first—but ask him what he really does, and he'll tell you something different: "I help clients and my team live their lives without fear."

Comprehensive Financial Planning and Investment Management

David's approach to wealth management centers on understanding the whole picture—not just your portfolio, but your life, your dreams, and what truly matters to you. He leads every aspect of his team's work, from investment portfolio management to comprehensive retirement planning, ensuring that every strategy is tailored to help clients live their best lives.

Serving clients throughout Atlanta, Georgia, and nationwide, David specializes in financial planning for high net worth individuals and families who want a trusted partner for their financial journey.

Credentials That Matter

David holds some of the industry's most respected certifications:

• Certified Financial Planner (CFP®) – Comprehensive financial planning expertise

• Certified Portfolio Manager (CPM) – Advanced investment management strategies

• Certified Divorce Financial Analyst (CDFA®) – Specialized guidance during life transitions

• Certified Retirement Planning Counselor (CRPC) – Strategic retirement income planning

But what sets David apart isn't just his technical knowledge—it's his ability to empower clients with insight and help them see possibilities they might not have considered.

A Fiduciary Approach to Retirement and Legacy Planning

David's favorite part of working with clients is helping them discover what's truly possible. Take a recent example: a new client came to him having discovered a forgotten 401(k) rollover opportunity worth $800,000. Between his pension and Social Security, the client was already living comfortably. But he and his wife had six grandchildren.

"If it were me," David told him, "I'd use this money to create memories with your grandchildren. Not gifts—memories."

The client loved the idea. He's now planning a sailing trip to share his childhood passion with the next generation. These are the moments David treasures most—when financial planning becomes life planning.

Areas of Expertise

• Retirement income planning and 401(k) rollovers

• Investment portfolio management for families

• Legacy planning and wealth transfer strategies

• Financial planning for business owners

• Divorce financial planning and asset division

A Philosophy That Guides

David often challenges both his clients and his team with a simple but powerful question: "What would you do if you knew you could not fail?" It's this mindset that drives exceptional results and helps people break free from limiting beliefs about what their financial future can hold.

Beyond the Office

When David's not helping clients achieve their financial goals, you won't find him on the golf course. "I hate golf and I'm terrible at it," he admits with a laugh. Years ago, after shanking his ninth ball into the woods at yet another tournament, a friend suggested trap shooting instead. David hit 22 out of 25 targets on his first try. "To me," he says, "a great day is coming home reeking of gun powder."